What is your professional experience/background?
Hi, I graduated from the University of Phoenix with a Bachelor of Science in Business Marketing. Being fluent in English, Spanish, French and Portuguese, I have paved my way through my career in the Marketing field. In addition, I have over a decade of knowledge in Marketing and Sales.
I possess experience ranging from Entravision Communications, strengthening my broadcast knowledge, to Robertson + Partners. My various points of expertise working with Robertson + Partners ranges from transcreation and translation services focused on the Hispanic Market. Specializing in this important local market came through networking, analysis, strategic planning/execution, creating cross-cultural promotions, target profiling, media planning and media buying.
In 2013, I was awarded best local Hispanic marketing campaign in the U.S. by McDonald's Corporation, a prestigious national award and nearly impossible to accomplish. In addition, after my success in the Hispanic consumer market I became involved with the Asian consumer market and African American consumer market to develop strategic plans to connect the McDonald's brand with the Las Vegas community. Aside from partnering with McDonald's during my tenure at Robertson + Partners, I am still actively involved with the Las Vegas Community through the Las Vegas Latin Chamber of Commerce and have developed strong relationships within the Hispanic community, and recently with ALPFA Las Vegas chapter.
My efforts in servicing the multicultural markets across Las Vegas has brought upon tremendous opportunity for SW, now bringing the adventure of working with markets nearby, El Centro/Yuma, California and Reno, Nevada. Bringing experience, knowledge, wisdom and leadership to a team that seeks cultural diversity.